The state we walked in to
Skoop had a strong product and a hard-fought audience, but email was generating effectively nothing — 0% of monthly revenue. Every dollar came from paid acquisition.
What we did
- Built custom flows for every stage of the customer journey, starting from scratch.
- Layered in advanced segmentation, retargeting, and product-specific campaign tracks.
- Continuous A/B testing on every send — subject, design, offer, timing.
Result
After the first month, email was already pulling 17% of monthly revenue. Over the next year that climbed to 35%. Store-wide revenue lifted +64%, repeat customers +25%, and placed-order rate doubled.