The state we walked in to
The Golden Duck had built strong online demand for their gourmet line, but their email setup couldn’t keep up with the brand. Templates didn’t match the in-store feel; the platform wasn’t built for the segmentation they needed.
What we did
- Migrated the program to Klaviyo and built custom workflows around their actual customer behavior, not generic templates.
- Designed an on-brand visual system — every campaign reads like it came from the same brand as the packaging.
- Continuous A/B testing on subject lines, layouts, and offers.
- Customer-centric content rhythm: stories, recipes, releases — not just promo blasts.
Result
By 2022, email carried 53% of total revenue — more than every other channel combined. Repeat customers up +66%. Active subscriber count up +17%.