PLAYBOOK · PDF · FREE

The retention playbook. What we actually run.

The same structure we use across 120+ Shopify stores — flows, campaigns, segmentation, deliverability. Not a teaser, not a sales doc: the working framework, including the bits most agencies won't tell you.

INSIDE
  1. The 16 flows that account for 80% of Klaviyo revenue
  2. Deliverability: SPF, DKIM, DMARC without the jargon
  3. Segmentation by RFM, purchase cadence, and VIP tiers
  4. Campaign cadence that doesn't burn the list
  5. The BFCM sequence — planned in October, not November
  6. Reporting in revenue dollars, not open rates