APPROACH · PROCESS + STACK

Built for retention. Run as a system.

Four stages from kickoff to compounding revenue. Six services delivered every month, priced as one retainer. Nothing about this is improvised — the playbook is what makes the lift repeatable.

01 · PROCESS

Four stages.
Compounding from week one.

From signing to first guaranteed lift — usually 8–16 weeks, depending on what we walk in to.

01

Onboarding

Week 1

Audit your current Klaviyo account, segment performance, and deliverability. Map your customer journey against actual purchase data. By end of week one we know exactly where the leverage is.

  • Current-state audit (10–15 pages)
  • Baseline metrics, last 90 days
  • Segmented list inventory
  • Deliverability health check
02

Initial setup

Weeks 2–3

Fix what's broken first — usually deliverability and segmentation. Then rebuild the foundation flows on proven workflows: welcome, abandonment, post-purchase, winback.

  • Deliverability fixed: SPF · DKIM · DMARC
  • Five core flows live
  • Updated segments
  • On-brand email template system
03

Campaigns

Week 4 onward

Monthly content calendar mapped to your launches and inventory. Every send is segmented, every send gets analyzed, every send informs the next.

  • Monthly content calendar
  • Up to 4–10 newsletters / month
  • Hyper-segmented sends
  • A/B testing on every campaign
04

Optimization

Continuous

Continuous A/B testing on flows and campaigns. Weekly reporting in your numbers, not vanity metrics. The system gets sharper every month — that's how compounding happens.

  • Weekly performance reports
  • Continuous flow optimization
  • List hygiene & growth
  • Quarterly strategy reviews
02 · WHAT WE DO

Six services. Delivered every month.

The full stack of Klaviyo work, priced as one retainer. No nickel-and-diming on extras.

01

Flow architecture

Welcome, browse abandonment, checkout abandonment, post-purchase, winback — wired to each other, not running in parallel. Each flow knows what the others have already sent.

16core flows
02

Campaign calendar

A monthly plan mapped to your launches, inventory, and audience segments. Every send is followed by analysis — winners get expanded, losers get killed fast.

4–10sends / mo
03

Design & development

Pixel-perfect templates designed in Figma, coded for Klaviyo. Fully responsive, completely editable by your team. AI product visuals included on Pro and Elite.

Figma→ klaviyo
04

Deliverability

SPF, DKIM, DMARC, list hygiene, warm-up. Your emails consistently land in the inbox, not promotions. We monitor weekly and intervene before a problem becomes a crisis.

98%+inbox rate
05

Segmentation

RFM, purchase cadence, product affinity, VIP tiers. The right message to the right person — nothing blasted. List hygiene and growth managed continuously.

24+segments
06

Reporting

Weekly reports showing exactly what Klaviyo is generating. Revenue numbers, not open rates. Monthly strategy reviews where we agree what to test next.

Weeklycadence
NEXT

The 30-min audit is the start.

We look at your Klaviyo account, your last 90 days of revenue, and your customer journey. By end of call, we'll tell you whether we can hit the +25% guarantee — and how.

Book the audit →