CALCULATOR · 20 SECONDS · FREE

How much is your email leaving on the table?

Stores of your niche and size earn a known share of their revenue from Klaviyo. We have measured it since 2022 across the 120+ Shopify stores we have run, checked against the global industry benchmarks. Enter four things and see the distance between you and the median, in dollars a month.

YOUR STORE
$

Four fields, then your work email. The calculation arrives in your inbox within a minute.

HOW IT COUNTS
Where do the numbers come from?

From the Klaviyo programs EMMPA has run for 120+ Shopify stores since 2022, combined with the public global email benchmarks for ecommerce. The medians by niche and by store size are published on our benchmark page, with the method.

What does the gap mean?

The difference between what the median store of your niche and size earns from email and what you earn today, in dollars a month. It is a benchmark distance, not a promise: stores above the median exist, and so do stores that never get there.

I do not know my email share. What then?

Pick "I do not know". We assume 10%, which is where most stores that write to us sit, and say so in the result. The exact number is in Klaviyo under Analytics, Revenue, attributed share of Shopify revenue.