The state we walked in to
Chargeasap is a crowdfunded electronics brand built around a passionate backer community. The founder was running every operation hands-on, and email was getting whatever attention was left over. The channel was generating revenue, but well below what the audience could support.
What we did
- Took the channel over end-to-end — strategy, copy, design, deliverability, reporting.
- Built product-specific flows tuned to each launch and product line.
- Tied campaign content to the crowdfunding rhythm the audience already followed.
- Kept a single monthly content plan so launches and email never collided.
Result
By the end of the first year: email’s share of total revenue moved from 17% to 48%. Total email revenue rose +188%. The channel went from supporting role to lead.