The state we walked in to
The Beard Struggle had a working email program and didn’t want to break it. Their concern was simple: more revenue, but not at the cost of inbox placement. Many agencies grow revenue by sending more — that’s how lists end up in promotions, then spam.
What we did
- Started with the heavy-lifting flows that already existed — optimized them rather than rebuilt.
- Layered in data-driven segmentation and retargeting so each segment got the right send.
- Tightened copy and design until every send earned its place in the inbox.
- Continuous A/B testing on offers — kept the winners, killed the rest fast.
Result
Email-attributed revenue up +70%. Average email revenue up +29%. Placed-order rate from automation up +40%. List utilization at 50%, with email contributing 35% of total store revenue — and deliverability held throughout.